Tis The Selling Season

Does it make sense to deck the halls while you're trying to sell them? That is the question sellers have to address during the holiday months of November and December. Should I set out my fall harvest decorations? How about a Christmas tree and all the outdoor lights that my family loves? According to an article in The Residential Specialist, Nov/Dec 2008 issue, Most agents agree that it is OK to go ahead and embrace the holiday spirit when your home is on the market but the key is to show restraint.

The holiday season presents many challenges and opportunities for Realtors and sellers who are trying to sell properties. The National Association of Realtors research shows that from 2005 to 2007, 66 percent fewer properties sold in January and February compared with the strong selling months of July and August. Fewer people hunt for houses during November and December than at any other time of year. The upside of this fact is that those who are looking aren't just window shopping. Only serious buyers are looking this time of year. With many corporate relocation's often taking place before the New Year this provides sellers with a pool of very motivated potential customers. Add to this the fact that fewer homes are on the market during this time of year and sellers can feel good about a significantly less competitive market.

People have a good feeling when they see a house that is decorated for the holidays. Taste, however is in the eye of the beholder. Sellers should strive for a decorative theme that says "Welcome", not "Hey, look at Us". A good rule of thumb is to do what makes you happy but scale it down a notch. Greenery on the door is a festive touch but an outdoor lighting display like Clark Griswolds on Christmas Vacation is a bit over the top. If you have a collection of Menorahs or manger sets pack up all but your favorite one to leave out.

Remember, this is the best time of year to sell a house due to the law of numbers. Sellers have less competition and more visibility which gives them the best odds possible. Adding an enticing backdrop of holiday spirit can only add to the chance of a very happy new year for all.